Pseudoscience is so-called because it deliberately mimics actual science, then takes a logical leap in order to sell you something. In this case, alternative practitioners co-opted the word ‘kinesiology’ with ‘applied kinesiology‘ to add legitimacy to certain ‘healing/therapeutic touch’ and chiropractic therapies. Here is therapeutic touch being debunked by 10 year old Emily Rosa, the youngest person to be published in the Journal of the American Medical Association.

I suspect that the alternative ‘kinesiology’ is the K in K-tape, but this is mostly speculation on my part – so I did five minutes of googling.

From the source, founder of Kinesiology Tape, Dr Kenzo Kase. Kinzo was “already a well-known practitioner licensed in chiropractic and acupuncture in the US and Japan” when he lamented assumptions about joints by “Western Medicine“. After much trial and error he developed a tape and “coined the unique name ‘Kinesio’ in reference to the body movement of kinesiology and kinesthesis.” The tape is designed to “Re-educate the neuromuscular system, Reduce pain, Optimize performance, Prevent injury, Promote improved circulation and healing.

Want to tape yourself up before the big race? Not so fast. In order to do so properly, you need to pay for an 8 hour seminar or purchase their DVD’s at $50 each. They limit these seminars to medical professionals, including acupuncturists and massage therapists.

Lots of red flags on that website.

↓ Transcript
ROB
The K in Mitch's K-tape stands for kinesiology. It is the scientific study of movement, but also used by a pseudoscience called 'applied kinesiology'.

CRAIG
So which is the K-Tape based on?
ROB
Only one way to find out.

CRAIG
Well?
ROB
Stand back, I may have super powers.

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